I found it really interesting to look at the way that advertisers used jingles in the past. I find them so annoying to listen to on the radio...but I often humm along or even sing the words. So why do I know the words to a jingle I don't even like? I guess thats the trick...get people to listen to it and get it stuck in their head. Use rhymes and catchy music, well maybe annoying music, attach a product and BINGO! Where will you go the next time you need a mattress?
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